Overview
The 30,000-unit run
Latest plan (June 2026): €149.95 · €28 COGS (MIM grinder + reusable tin + QC) → €99.45 contribution, 66.3% margin. Break-even 767 units (1,068 incl. €30k tooling). All figures editable under Finance.
Sales & Orders
Direct & wholesale
Finance
Unit economics & scenarios · 2026 plan
Inventory
Stock against the run
Stockists
Wholesale & retail partners
Vouchers
Discount & gift codes
Codes are tracked here. To make one redeemable at checkout, create it as a matching Promotion Code in Stripe (checkout already accepts promo codes). I can wire one-click Stripe creation once your Stripe key is in.
Fundraising
Deck · pipeline · investors
Store the live deck link here so it is always to hand. Drop deck files into the Brand & docs folder; link the DocSend for tracking.
Brand
Logo, colour & type
Voice: confident, editorial, monochrome. No em dashes (single hyphens). Finest Herb Grinder.
Tasks
Running the business