Overview
The 30,000-unit run
Price €180 · COGS €16 (MIM) → ~€139 contribution/unit, ~77% margin. The plan's €160 CNC figure is loss-making and superseded. All figures editable under Finance; update COGS when the manufacturer quote lands.
Sales & Orders
Direct & wholesale
Finance
Unit economics & scenarios · 2026 plan
Inventory
Stock against the run
Stockists
Wholesale & retail partners
Vouchers
Discount & gift codes
Codes are tracked here. To make one redeemable at checkout, create it as a matching Promotion Code in Stripe (checkout already accepts promo codes). I can wire one-click Stripe creation once your Stripe key is in.
Fundraising
Deck · pipeline · investors
Store the live deck link here so it is always to hand. Drop deck files into the Brand & docs folder; link the DocSend for tracking.
Brand
Logo, colour & type
Voice: confident, editorial, monochrome. No em dashes — single hyphens. A design object for the ritual.
Tasks
Running the business