Overview
The 30,000-unit run
Revised plan (June 2026): €150 · €16.49 MIM COGS · payment 2.5% · fulfilment €6 · returns 2% → €120.76 contribution, 80.5% margin (89% gross). Break-even ~2,800 units. Three-year net €0.56M / €1.44M / €2.35M. Editable under Finance.
Sales & Orders
Direct & wholesale
Finance
Unit economics & scenarios · 2026 plan
Inventory
Stock against the run
Stockists
Wholesale & retail partners
Suppliers
Prototype → mass production
Suggested starting points below — always get quotes and a first-article inspection before committing. Plan route: prototype via metal 3D-print / CNC (no tooling), then cut the MIM mould and mass-produce.
Marketing
Budget · channels · campaigns
Vouchers
Discount & gift codes
Codes are tracked here. To make one redeemable at checkout, create it as a matching Promotion Code in Stripe (checkout already accepts promo codes). I can wire one-click Stripe creation once your Stripe key is in.
Fundraising
Deck · pipeline · investors
Store the live deck link here so it is always to hand. Drop deck files into the Brand & docs folder; link the DocSend for tracking.
Brand
Logo, colour & type
Voice: confident, editorial, monochrome. No em dashes (single hyphens). Finest Herb Grinder.
Tasks
Running the business