Overview
The 30,000-unit run
Price €180 (confirmed); other figures from the 2026 plan. At €180 with the plan's €160 COGS the unit is loss-making — set your real manufacturing cost under Finance (e.g. MIM ~€16) to model true margins.
Sales & Orders
Direct & wholesale
Finance
Unit economics & scenarios · 2026 plan
Inventory
Stock against the run
Stockists
Wholesale & retail partners
Vouchers
Discount & gift codes
Codes are tracked here. To make one redeemable at checkout, create it as a matching Promotion Code in Stripe (checkout already accepts promo codes). I can wire one-click Stripe creation once your Stripe key is in.
Fundraising
Deck · pipeline · investors
Store the live deck link here so it is always to hand. Drop deck files into the Brand & docs folder; link the DocSend for tracking.
Brand
Logo, colour & type
Voice: confident, editorial, monochrome. No em dashes — single hyphens. A design object for the ritual.
Tasks
Running the business